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Management Team
Intracorp San Francisco

 

 

MICHAEL LIERMAN - Regional President

Mike Lierman joined Intracorp in 1997 as Vice President and was named President of Intracorp Seattle in 2002, and Regional President for Northern California and the Pacific Northwest in 2007. Mike directs and oversees all real estate operations for the company involving its real estate advisory, marketing and sales, development, and work-force housing groups. Mike has over 25 years of experience in all facets of the real estate development process including a wide variety of products types such as suburban and urban residential communities, commercial and industrial facilities, master planned land developments, and income properties. Before joining Intracorp, Mike served for 10 years as a Vice President and Partner with Buie Communities, Inc., a major real estate developer in Southern California, where he managed the development of large land, residential and commercial projects. Mike is a registered Architect and holds Master’s degrees in both Business Administration and Architecture from the University of Illinois. Mike is also an active member of real estate professional associations including Urban Land Institute, BIAW–MBA, and NAIOP.
 

MELISSA DE LOOZE - Vice President, Finance

Melissa de Looze leads the company’s business development focus on providing NPL/OREO advisory services in San Francisco and the Pacific Northwest. She also manages all financial aspects associated with the procurement and negotiation of project and corporate debt, and has arranged $1B in debt on residential and commercial developments. Melissa’s 25 year history in banking, including five years in Special Assets where she managed complex commercial and residential real estate loans for several national banks such as Bank of America and Bank of California, has provided a vast list of professional contacts in the lending community. She is familiar with bank regulations and appropriate workout strategies from a lender’s perspective, and informed on bankruptcy law, foreclosure procedures, deed in lieu documentation, receiverships and considerations pertinent to the enforcement of various creditor remedies. Melissa graduated Phi Beta Kappa from the University of Oregon and was an instructor in the University of Washington’s Commercial Real Estate Certificate Program from 2000 to 2005. She served as a Board Member for PAWS, a seasoned non-profit organization, and is an active member in the Seattle Chapter of Commercial Real Estate Women (CREW) where she served as a committee Co-Chair for its career programs for three years.
 

JEFF SMALLWOOD - Vice President, Marketing and Sales

Jeff Smallwood is responsible for providing leadership and oversight related to the marketing and sales of real property in both the Pacific Northwest and Northern California regions. In 2009, Jeff successfully closed out five communities for Intracorp, representing over $100MM in sales revenue in one of the most challenging real estate markets on record. Jeff has a broad range of expertise, from initial product design and specifications, to formulating strategic marketing and sales programs specific to meeting project goals. Jeff has a career sales volume exceeding $1.5B in revenue spanning multiple real estate cycles. His approach to marketing and sales is a proactive, hands-on strategy where he provides the proper selling tools while identifying and removing obstacles to ensure sales objectives. Jeff began his real estate career more than 22 years ago focusing on multi-family and residential projects. Prior to joining Intracorp, Jeff worked for Murray Franklyn, Equity Residential, and Polygon Homes. He also spent four years as Vice President of Marketing and Sales for Pageantry Communities where he was instrumental in growing the organization to sales volumes exceeding $100MM annually. Jeff is the recipient of several local and national home builder association awards, recognizing him for both sales volume and product design excellence.
 

Jennifer Dunham - Marketing Manager

Jennifer joined the Intracorp team in March 2008 and was promoted to Marketing Manager for Intracorp’s Pacific Northwest and Northern California regions in February 2009. With over 10 years of experience in both commercial and residential real estate marketing for national and local firms (including NAI Puget Sound Properties, Bennett Homes, and Intracorp), she has extensive hands-on experience in copywriting, graphic design, public relations, web design, advertising, project branding, eMarketing and event management. At Intracorp, Jennifer supervises the marketing and creative direction for all Intracorp-represented communities in the Pacific Northwest and Northern California regions. Working together with some of the most respected marketing and talented creative teams along the West Coast, Jennifer’s marketing team creates strategic marketing campaigns which ensure the delivery of qualified traffic to each community within the allotted budget. Jennifer achieved her Bachelor’s Degree in Public Relations from Central Washington University.

 

Annalisa Parlee - Sales Systems Manager

With over 10 years of real estate experience, Annalisa is a valued member of the Intracorp Marketing and Sales team. Having sold and closed thousands of homes over the years, she is a very seasoned professional who is an expert in her field. Annalisa manages the sales process from Project Set-Up through Negotiations and Closing, working side-by-side with Sales Agents, Lenders, Escrow Closers and Title Officers to ensure successful and smooth transactions consistently. Additionally, she creates, standardizes and trains on all of our sales documents, systems, policies and procedures. It is her professionalism, tenacity and follow through that ensures her success in creating a seamless process from start to finish. Annalisa received a Bachelor of Arts Degree in English from Portland State University and graduated Magna Cum Laude.


MICHAEL MCCONE - Vice President, Asset Management & Development (San Francisco)

Mike McCone joined the San Francisco office in 2005 to complete the entitlements and manage the design and construction processes for both The Hayes and Arterra condominium projects, which total 397 units over ground level retail; he is currently overseeing the completed operations including HOA relations and warranty services. Mike’s responsibilities also include advisory services on development matters and support on urban acquisition opportunities in the San Francisco Bay Area, while providing a supporting role for the entitlements of our San Mateo and San Jose projects. Mike has over 15 years of experience working as a licensed architect on projects with Skidmore, Owings & Merrill, and Hertzka & Knowles; and over 12 years of experience handling entitlements, design management, and construction management for developers.  Prior to Intracorp, Mike was with Trammell Crow in Irvine at Park Place, Catellus in San Francisco at Mission Bay, and TCR for multiple residential projects in San Francisco.  Over the past 8 years, Mike had a primary role in the development and delivery of over 1,100 residential units in San Francisco.  Mike received his Bachelor of Architecture degree from the University of Oregon, and obtained an architectural license thereafter.


PHILIP KERR - Vice President, Acquisitions, Entitlements & Investment Sales (San Francisco)

Phil Kerr is in charge of sourcing, entitling, and overseeing the design, development and construction of Intracorp San Francisco’s mid-density developments which typically include town home and podium projects. Mr. Kerr joined Intracorp San Francisco from the Olson Company where he managed the development team for the local East Bay and South Bay markets. He was responsible for 9 entitlement and development projects including the 252-unit City Walk project in downtown Oakland.


Eva Gogl – Customer Service Manger

Eva Gogl joined the San Francisco office in 2005 to assist the Executive Officers with new business development, project management and graphic presentations. As Office Manager, Eva is responsible for overseeing all office management services and vendors. Eva’s role has expanded to include customer service management for the 397 units at both The Hayes and Arterra condominium projects; including successfully overseeing the administration of the punch list team to manage the post occupancy fit and finish warranty program. Eva brings with her 10 years of San Francisco Bay Area Real Estate industry experience. Prior to joining Intracorp in 2005, Eva worked for Lend Lease Development. Additionally, she has 7 years of Desktop Publishing experience in the Investment Banking environment including SG Cowen and Banc of America, as well as 5 years of Property Management experience. She is a CA Certified Notary Public.